ilana amos18

Mark Amos and Ilana Amos have been leading visionaries and entrepreneurs in media and publishing for the last 35 years. They have established companies that have done pioneering work in video production and children’s enrichment. Over the years, they have become leading distributors of major brand products, including those of Disney, Warner Brothers, and Mattel.

In 2011, Mark and Ilana began to develop children’s content, in particular combining books with games to create play-along books for children aged 2-8. After a long period of research and development, they launched the Books2Play brand internationally.

Nimrod Cohen

CEO, Books2Play

Nimrod joined the company in 2018 and has led the establishment of the Books2Play daughter company. He has a 13-year background in management and business development, having applied these skills in the realm of high-tech, biotech, and consumer products, including for start-ups as well as established mega-corporations such as Johnson & Johnson. Nimrod brings to the team his extensive experience in building and implementing strategy, creating business relationships, closing deals and contracts, finance, and marketing.

His motto is, “A structured and incremental process leads to the most powerful results in the shortest time.”

Anat Franco

Purchasing and Manufacturing Manager

Anat specializes in the management of international acquisitions. She has over 20 years of experience in the publishing industry as a production and marketing manager and has held positions in leading companies. Anat contributes her professional and managerial expertise, her creativity and her flair for thinking outside the box, all of which helps her uncover  winning solutions. 

Her motto is, “The only way to do a great job is to love what you do.” (Steve Jobs)c

Adva Goher

Marketing and Digital Manager

Adva has over 20 years of marketing experience in which she was responsible for branding and launching leading brands for international companies. In recent years, she has been at the forefront of the digital field for leading worldwide companies.

Adva’s motto is, “Renew, refresh, and build the digital in synergy with the offline world.”

Tali Amar


Tali joined the company in 2016 as the director of corporate finance and payroll. She has 25 years of experience in accounting in leading companies and brings to the company extensive experience in the field. 

Tali’s motto is, “Creative financial solutions can lead to significant savings in time and money.”

Yafit Giladi

Logistics and Office Management

Yaffit has been with the company for about a year and has extensive experience in logistics, office management, customer service, and sales. She has worked in a variety of industries including high-tech, electronics, and commerce. Yafit brings energy and a positive spirit to the company. 

Her motto is, “Human relations and service are key to the success of a company!”