THE MIND behind our magical stories

MARK AMOS – OWNER

ILANA AMOS – OWNER

Mark and Ilana Amos have been leading entrepreneurs and visionaries for the past 35 years in the fields of media and publication. The companies they established were always pioneers when it came to audio and video productions, and children’s enrichment. Over the years they also became leading distributors of brands such as Disney, Warner Brothers, Mattel, and others.

In 2012 they began developing products based on content for children using stories that integrate games for children from ages 2 to 8. The lengthy development process was followed by the 2018 established of their international label, Books2Play.

MARK AMOS – OWNER

ILANA AMOS – OWNER

Mark and Ilana Amos have been leading entrepreneurs and visionaries for the past 35 years in the fields of media and publication. The companies they established were always pioneers when it came to audio and video productions, and children’s enrichment. Over the years they also became leading distributors of brands such as Disney, Warner Brothers, Mattel, and others.

In 2012 they began developing products based on content for children using stories that integrate games for children from ages 2 to 8. The lengthy development process was followed by the 2018 established of their international label, Books2Play.

Nimrod Cohen, CEO, Books2Play

Nimrod joined the company in 2018, and led to the establishment of the Books2Play subsidiary. He brings 15 years of experience in business development and management in global biotechnology and consumer products. He has managerial experience in mega corporations such as Johnson & Johnson, and various startups. He holds vast experience in structuring and implementing strategy, business liaisons, closing transactions, finance and marketing. Nimrod believes that “a gradual structured process leads to more powerful results in a shorter time frame.”

Sharon Aloush, Acquisitions & Production Manager 

Sharon specializes in acquisitions management in global markets. She holds a degree in Communications and 15 years of experience in the field of printing as a production manager in leading companies. Sharon has professional and managerial knowhow, creativity and out of the box thinking, and finds the most attractive solutions. Sharon warmly adopts Steve Jobs’ perspective: “The only way to do great work is to love what you do.”

Ella Ashkenazi, Clients Manager

An accounts and clients manager with rich experience of some 12 years in accounting offices, and as an independent business owner in the field of children’s activities. Her work in the company is infused by her high level problem solving capabilities relative to clients and suppliers. Ella is of the view that “Well organized preparation with clients results in the correct flow, and avoids disruptive surprises for the company.”

Tali Amar, Finances Manager 

Tali joined the company in 2015 as the finances manager and salaries accountant. With her 25 years of experience in the field of accountancy in leading companies, Tali believes that “Creative solutions in the field of finance can result in significant savings for the company in both time and money.”

Sarit Vashdi, Graphic Designer

Sarit brings more than 15 years of experience to her job, having worked in leading advertising and print industry companies. She has also managed customer portfolios, concept styling and structuring for leading products and brands. She brings a great positive spirit to the company’s activities. “Human relations and service orientation,” she says, “are the key to a company’s success.”

Assaf Yossef, Logistics Center Manager 

Asaf holds extensive experience in logistics management and data systems. Since joining Books2Play he has significantly improved data systems management and led building processes for the company’s new, advanced logistics center. For Assaf, “Smartly managed logistics can increase company profits in a big way.”